AYSO Announces Breakthrough Sponsor Agreement
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Similar to Herbalife's agreement with the Los Angeles Galaxy Major League Soccer club, the AYSO sponsorship gives Herbalife the rights to display its name and logo on the front of AYSO jerseys, a first for the non-profit national organization. The agreement also includes Herbalife's presence on the AYSO Web site, signage at games, an on-site presence at national and sectional events, and a nutrition column in Play Soccer, AYSO's online publication.
"It's a natural fit as our two organizations are engaged in improving the health of today's youth," said AYSO National President Mike Wade. The AYSO National Board of Directors unanimously approved the agreement. "We're excited about our partnership with Herbalife and the role we'll play together to reach out to kids and help educate them and their parents about the importance of healthy choices."
According to the United States Department of Health & Human Services, "Childhood obesity has nearly tripled for adolescents in the past two decades." The U.S. government agency points to lack of physical activity, unhealthy eating patterns or a combination of the two as the leading factors in the rise of these frightening statistics. In July 2006, Herbalife announced the launch of the Herbalife Kids(TM) line of nutrition products that includes shakes and multivitamins with protein, fiber, and 100 percent of key nutrients kids need daily. About Herbalife Herbalife (NYSE:HLF) is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. The company supports the Herbalife Family Foundation and its Casa Herbalife program to bring good nutrition to children. Indianapolis 500 Team Herbalife Sponsored She went from a dress size 18 to a size 12 Exciting Business Income Success Stories Sale on QuickStart Weight Loss Program Join Tanya's Health and Wellness Team Six-Minute Core Nutrition Product Video Tanya' s Health and Wellness Catalog Doctor has 1300 patients on Herbalife Texas Real Estate Broker Lost 110 lbs USA Opportunity Presentation Book Proud Sponsor of LA Galaxy Soccer Business Growing in 70 Countries Make Every Day a Personal Best Official AYSO Nutrition Advisor
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The American
Youth Soccer Organization and Herbalife Ltd., a global
nutrition and direct selling company, announced a first-ever four-year
agreement that makes Herbalife the Official Nutrition Advisor and Official
Health and Wellness Provider of the country's leading youth soccer
organization.
"With child
obesity on the rise, it is imperative to educate children and their
parents about proper nutrition and how to have a healthy, active
lifestyle," said Herbalife Chairman and CEO Michael O. Johnson.
"Herbalife is on a mission for nutrition, while AYSO provides
children, adolescents and teens an outlet to be active."
The AYSO was started in
Los Angeles in 1964 with nine teams. Today, the organization has more than
80,000 teams, in 1100 regions serving approximately one million kids
located across the U.S. Its activities are based upon its five
philosophies: Everyone Plays, Balanced Teams, Open Registration, Positive
Coaching, and Good Sportsmanship.